Loncin has over 20 years of experience in manufacturing high-quality ATVs and has been producing engines for over 30 years. It is one of the first and biggest producers of quad bikes in China and exports products to over 40 countries in North American, South American, Europe, Africa and Asia. Loncin prides itself in producing quality, reliable and affordable ATVs that are ready for work, and are ideal for agricultural, equestrian, gamekeeping and other purposes.

The Loncin utility ATV range offers the agricultural market competitively priced workhorse farm ATVs, that are road legal as standard and come with a 2-year parts and labour warranty for added peace of mind. As well as offering fantastic value for money, we deliver a great sales and aftersales experience through our dealer network and with our fantastic spare parts availability.

At Loncin, we don’t just provide exciting, powerful and reliable ATVs; we understand the importance of building lasting relationships with our dealers and our customers. We work closely with our dealer partners to help increase profitability, enhance customer retention, and keep stock moving by providing comprehensive sales and marketing support. Your success is our success, which is why we go above and beyond to help you achieve your business goals.


Our range of exciting, powerful and reliable ATVs appeal to a broad range of customers and offer excellent value for money.

A Loncin franchise provides an excellent profit opportunity with attractive margins, bonuses and other beneficial dealer terms.

We keep an excellent stock of Loncin spare parts in the UK for next day delivery, so you can quickly get hold of any spares you need to keep your customers happy.

Your dedicated Loncin sales manager is always at the end of the phone and will visit your dealership to provide support.

All Loncin ATVs come with a 2-year parts and labour warranty and our office team are helpful in administering any warranty claims that may arise.

We provide our dealers with brand guidelines, logos, imagery and more to help you promote the brand in your marketing communications. We also run national advertising campaigns and drive leads to our dealers via our website.

We always aim to establish long and fruitful relationships with our dealers and we look for quality rather than quantity. We don’t oversaturate the market with dealers too close together.

Once customers have experienced the Loncin brand they tend to stay loyal, returning to your dealership for servicing and repeat sales in the future. That’s why we have lots of long-standing relationships with our existing dealer network.


If you are interested in becoming a Loncin dealer, please complete the form below and we will get in touch to discuss the next steps.

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